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Hi, I’m Peidi.

I’m a product designer who likes solving complex business problems and satisfying user needs. I designed enterprise SaaS products to help users analyze and consume data.

Web app

NOV WellData

WellData is a B2B product to help field engineers and supervisors monitoring and analyzing data through oil drilling process.    

Web app 

Max Maintenance

Max Maintenance is a CRM system for technicians to manage Inventory, Assets, Work Orders and Admin. The streamlined flow and responsive design improve the efficiency for users’ day-to-day work.


Mobile app

BMW Connected App

Conducted in-depth user research to understand how to let app better communicate with BMW drivers. Exploring and iterating ideas for in-app notifications and Intelligent Assistant. 

mobile app


A decoration and social platform to help users get inspirations and find things they need. Creatively designed an e-commerce experience that engage more active users.



Improved the usability of Nuro Ops tools. Created new designs to unblock the next phase collaborations with different partners. Facilitated the Logistics & Core Delivery teams achieved major delivery milestones.

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Thank you for showing interest to my work! Due to NDA, I didn’t put all of my designs here. I’d love to share more stories with you if we can chat. ☺️
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