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Hi, I’m Peidi.

I’m a product designer who likes solving complex business problems and satisfying user needs. I designed enterprise SaaS products to help users analyze and consume data.


Improved the usability of Nuro Ops tools. Created new designs to unblock the next phase collaborations with different partners. Facilitated the Logistics & Core Delivery teams achieved major delivery milestones.

Web app

NOV WellData

WellData is a B2B product to help field engineers and supervisors monitoring and analyzing data through oil drilling process.    

Web app 

Max Maintenance

Max Maintenance is a CRM system for technicians to manage Inventory, Assets, Work Orders and Admin. The streamlined flow and responsive design improve the efficiency for users’ day-to-day work.


Mobile app

BMW Connected App

Conducted in-depth user research to understand how to let app better communicate with BMW drivers. Exploring and iterating ideas for in-app notifications and Intelligent Assistant. 

mobile app


A decoration and social platform to help users get inspirations and find things they need. Creatively designed an e-commerce experience that engage more active users.


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Thank you for showing interest to my work! Due to NDA, I didn’t put all of my designs here. I’d love to share more stories with you if we can chat. ☺️
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